Ten years ago, when I'd call a potential sponsor, PBR stood for Pabst Blue Ribbon. So it's fun when you call now and those folks actually now Professional Bull Riders.
More Quotes from Randy Bernard:
We attract everyone from 8 years old to 80 years old, with our key demographic obviously being 18- to 34-year-old men. But if you come to one of our events, it's more like a rock 'n' roll event than anything else.Randy Bernard
We want to take bull riding into the mainstream and be recognized as one of the top sports in the world. If I'd said that five years ago, everyone would've laughed at me, but we've got a five year plan and the growth potential, and I believe we can be a major-league sport.
Randy Bernard
What we did find was that the women were more interested in the bulls. We thought tight Wranglers would be the top reason women would go, but it wasn't. It was the bulls. So we started merchandising the bulls, and our bull merchandise outsells our cowboy merchandise.
Randy Bernard
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Discipline is wisdom and vice versa.
M. Scott Peck
We long for an affection altogether ignorant of our faults. Heaven has accorded this to us in the uncritical canine attachment.
George Eliot
We would sift through every inch of what it was that worked, or if it didn't, and wonder what was effective in it, in terms of paint, the subject matter, the size, the drawing.
Helen Frankenthaler