It seems like companies are being more responsive in these crises and perhaps using this as an opportunity for better branding and positioning relative to their day-to-day philanthropy.
It seems like companies are being more responsive in these crises and perhaps using this as an opportunity for better branding and positioning relative to their day-to-day philanthropy.
The tsunami was a really good example of altruistic giving. (Most Americans) didn't know anyone there or had a strong connection 911 had an element of patriotism. For this hurricane, the vast miles of destruction, plus the raw numbers affected, is one of the things driving that.
You see people on rooftops. You see people separated from parents. There's a lot of empathy and sympathy.
© 2020 Inspirational Stories
© 2020 Inspirational Stories