It seems like companies are being more responsive in these crises and perhaps using this as an opportunity for better branding and positioning relative to their day-to-day philanthropy.
More Quotes from Patrick Rooney:
You see people on rooftops. You see people separated from parents. There's a lot of empathy and sympathy.Patrick Rooney
The tsunami was a really good example of altruistic giving. (Most Americans) didn't know anyone there or had a strong connection 911 had an element of patriotism. For this hurricane, the vast miles of destruction, plus the raw numbers affected, is one of the things driving that.
Patrick Rooney
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He who is firm in will molds the world to himself.
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