Pamela Rucker Quotes (2 Quotes)

I think you should look for retailers to find ways to drive consumer traffic, but not necessarily through markdowns. There will be all kinds of promotions, coupons, open up a credit card account and get a discount, use your charge account and get a gift with a purchase. If they can get you into the store, even if you don't buy what's on sale, chances are during the holiday season you're going to walk out with something.

Consumers aren't stupid. They know what the holiday season is like just as well as retailers. They know there are certain things that are part of the holiday season -- and waiting in line is one of those things you can't separate from the holidays.