Consumers aren't stupid. They know what the holiday season is like just as well as retailers. They know there are certain things that are part of the holiday season -- and waiting in line is one of those things you can't separate from the holidays.
More Quotes from Pamela Rucker:
I think you should look for retailers to find ways to drive consumer traffic, but not necessarily through markdowns. There will be all kinds of promotions, coupons, open up a credit card account and get a discount, use your charge account and get a gift with a purchase. If they can get you into the store, even if you don't buy what's on sale, chances are during the holiday season you're going to walk out with something.Pamela Rucker
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