Joe Jimenez Quotes (4 Quotes)

A lot of times its up to our discretion.

As every parent knows, kids have long used ketchup to personalize their food. Heinz is bringing fun to food with a ketchup that physically and intuitively encourages both control and creativity.

Selling the HP ethnic foods business, which is sold primarily through the ethnic distribution channel, is in line with our strategy of focusing on three core categories where Heinz is a sector leader ketchup, condiments sauces meals snacks and infant nutrition.

...If you've ever watched a child use ketchup you can tell early on that the current model is not easy for them to control. Mom gets frustrated and she yanks it out of the kid's hand. So what we did is we've ergonomically designed a bottle that fits the hand of a child. And we created a nozzle that provides the child with greater control over where they put the ketchup.