As every parent knows, kids have long used ketchup to personalize their food. Heinz is bringing fun to food with a ketchup that physically and intuitively encourages both control and creativity.
More Quotes from Joe Jimenez:
Selling the HP ethnic foods business, which is sold primarily through the ethnic distribution channel, is in line with our strategy of focusing on three core categories where Heinz is a sector leader ketchup, condiments sauces meals snacks and infant nutrition.Joe Jimenez
A lot of times its up to our discretion.
Joe Jimenez
...If you've ever watched a child use ketchup you can tell early on that the current model is not easy for them to control. Mom gets frustrated and she yanks it out of the kid's hand. So what we did is we've ergonomically designed a bottle that fits the hand of a child. And we created a nozzle that provides the child with greater control over where they put the ketchup.
Joe Jimenez
Readers Who Like This Quotation Also Like:
Based on Topics: Creativity & Innovation Quotes, Food QuotesBased on Keywords: heinz, ketchup, personalize
I reject your reality and substitute my own.
Adam Savage
One day I discovered that one could get the barrier to internal rotation in ethane approximately right using this method. This was the beginning of my work on organic molecules.
Roald Hoffmann