Some brands are willing to take the risk with metrics. It shows the real willingness of major brand marketers, the skepticism they have in traditional media, to go ahead and shift dollars to alternative media. And as marketers see some success, these triple digit growth rates will continue.
Quotes about marketers (16 Quotes)
Successful marketers have long-recognized the fact that marketing must be viewed as an investment, and not simply a line-item expense. Like any investment, marketing programs must be evaluated on the incremental returns they generate, and the ability to do that exists today in a growing number of industries.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.
The conventional wisdom driving this assumption is simply outdated. Marketers who continue to assume that consumer loyalty and affinity for products and services remains fixed as people age will lose market share to those who seek out and directly speak to them.
For those new to the search engine marketing space, it would seem logical to conclude that based upon the vast number of marketers participating in pay per click advertising that it would be a more lucrative channel than natural search engine optimization which is known to involve a lot more work. But, the numbers speak for themselves.
Marketers are out there trying to figure out how to get your money out of your child.
Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U. S. cell phones, eliciting coupon-redemption rates as high as 17. Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.
This quarter was a great way to kick-off 2006. We attribute our success to our ability to meet the rising demand for software services that help online marketers and IT managers more effectively manage and deliver their Web sites. Throughout 2006, we expect this momentum to continue as we debut additional services and integration with strategic partners while upholding our unparalleled standard for customer service.
We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.
As always, access to restaurant owners is the biggest challenge for marketers. Getting their attention can be extremely difficult.
In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.
The argument that this law is somehow infringing on the free speech rights of legitimate e-mail marketers is absurd. This is a reasonable effort to protect minors from materials society has always deemed harmful to kids. The senders are not barred from sending their e-mails to adults -- just those addresses registered as accessible to children.
The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.
More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.