You can clearly see that the Heineken brand is beginning to grow. It grew twice as fast in the second half of the year as the first half, which means that measures the company took are having an effect on sales.
Quotes about heineken (16 Quotes)
It worked out nice last year because I stayed over there, then we played the Heineken Classic (in Melbourne), then I came back and played the end of the West Coast Swing.
It is a worry because Shane just hasn't been able to shake off the problem, but it is still our hope that he will be fit for the Heineken Cup and then for Wales in the Autumn.
We are delighted that Craig Parry will be at the centenary event of the Cadbury Schweppes Australian PGA Championship - especially after his nail-biting win at the Heineken Classic earlier in the year,
They are very different types of player and it's a new toy for us to play with having real competition for places, ... It won't be until the Heineken Cup that you will get a real indication of what we think our best side is.
We were beaten by a far better side. We've got to concentrate on pushing up the league now, and Heineken Cup qualification is what we are after.
We are of course sorry for Thomas because he made a great comeback in November but he pulled a thigh muscle on Saturday in the Heineken Cup match against Biarritz. We talked to him this morning and he told us he should be fit again in two weeks.
Frederic has been in pain for a month but he has played very good games with Toulouse in the Heineken Cup and the French championship and we are confident he will be at his best.
It's the guy who drives the fast cars, can beat up the rest of the guys and gets the girl, ... You could say it's a working-class James Bond. A Bond who drinks Heineken and not Dom Perignon champagne. He's a bit less refined, but still very capable.
It will be how each individual club perceives it. Maybe clubs who are in the Heineken Cup will rest players,
We are not concerned with taking control of the board or taking more money at the expense of others. Our argument is that not enough is being done to enhance the commercial value of the Heineken Cup more partners should be sought and there should be a sponsor for the Challenge Cup, a competition which is important but which does drain resources. We are not after a bigger slice of the pie we want a bigger pie so that everyone gets more.
We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.
We expect over 9 million consumers to view the Heineken ads while visiting our locations and browsing for music on our jukeboxes, with hundreds of thousands of these consumers actively engaging in a Heineken and Grammy sponsored interactive activity. Heineken is definitely ahead of the curve when it comes to on-premise, new media applications.
This weekend's game is the biggest challenge you can have as a club, and we want to do ourselves justice following two previous poor performances on the road in the Heineken Cup. This is about playing for pride and measuring ourselves against the best in the northern hemisphere.
Mark has played in three grand finals and in the Heineken Cup final and these games prepare people for Test rugby,
The return of Fabien is pure logic. He's our captain and he proved with Toulouse in the Heineken Cup that he was fully fit.