Hasbro's multi-year agreement with Marvel provides Hasbro with proven properties in categories where we have been long-time industry leaders. Marvel's properties are a 'who's-who' in children's and family entertainment and provide Hasbro with many exciting opportunities in the years ahead.
Quotes about hasbro (8 Quotes)
Hasbro isn't in the learning category, so Lego is a perfect candidate for them, ... Both companies aren't strong in educational' family entertainment, so Leapfrog also is attractive.
Phil's leadership, creativity and proven ability to build brands make him the ideal candidate to lead the games piece of our recently consolidated North American toy and game segment. We are thrilled to welcome Phil back into the Hasbro fold leading this very important part of our business.
Hasbro has probably done a better job so far than Mattel in terms of integrating electronics into their toys. Electronics will continue to be a bigger part of what they do in the future.
There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.
Hasbro recognizes that our brands can entertain a very diverse audience in so many ways. Our alliance with G4 gives Hasbro the opportunity to maximize the strength of our core brands like G. I. JOE and TRANSFORMERS in a new and innovative way.
No doubt 'Star Wars' is an important property for Hasbro but the history of that license hasn't been overall profitable for them,
In reality, that was going to be very messy from an antitrust standpoint and meet a lot of resistance from the top management at Hasbro. That was a whole different story,