Saturday's win enhances our reputation and ability to attract a bigger supporter base. Another factor is that we've already had three million free-to-air (television) viewers this year, and that gives you satisfied corporate sponsors and satisfied members throughout Australia.
Quotes about free-to-air (5 Quotes)
Our view is that the policy announced yesterday seems to be very heavily tilted towards protecting free-to-air broadcasters.
Obviously Seven and Ten will be able to show more free-to-air games which I think is very important, and I think they'll be able to take it to a wider audience than Nine on its own.
The indications from broadcasters are indeed positive and reinforce our commitment to making the Olympic Games available on free-to-air to as many people as possible.
The increase in free-to-air viewing is a great advantage because our figures say we get one in 10 supporters to become members.