Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month. For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages.
Quotes about direct-mail (3 Quotes)
We've studied the direct-mail model, and we continue to study it, but we still haven't found a way to make money with it.
Republicans are in a deep funk. They're going to have to send out doses of Prozac in the (Republican National Committee) direct-mail pieces.