Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month. For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages.
More Quotes from John Fleming:
I think we would ignore them as a threat at our peril. It isn't going to make life any easier.John Fleming
This project has been on the table for almost a year and during our recent trip to VSDA (Video Software Dealers Association) show we began finalizing our supplier. Baker Taylor offers us the opportunity to expand our product line to our members and non-members alike, and will allow us to provide a one stop shopping for all of the family entertainment needs. We look forward to availability of the additional products on our website before the upcoming holiday season begins.
John Fleming
We scale our hours back during spring break. The university is usually about 60 percent of our business.
John Fleming
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
John Fleming
The Will to Survive documentary presents us with an opportunity to tell a fascinating story. We are delighted to present it as part of our Voices of Color program and give 'voice' to a broader and more positive depiction of African-American images, via wide range, quality programming for the whole family.
John Fleming
By starting earlier and building consistent and dynamic messaging around these key categories, we want to show our customers that we have the holiday merchandise they want, when they want it, at the affordable prices they trust from Wal-Mart,
John Fleming
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Based on Topics: Change Quotes, Internet Quotes, Opportunity Quotes, Television QuotesBased on Keywords: direct-mail, fleming
Never lose a holy curiosity.
Albert Einstein
I didn't want to do a zoo show. I didn't want to do a study of someone with mental illness. I just wanted to show someone who was trying to live their life.
Daniel Craig
A system of capitalism presumes sound money, not fiat money manipulated by a central bank. Capitalism cherishes voluntary contracts and interest rates that are determined by savings, not credit creation by a central bank.
Ron Paul