We had a successful campaign for 20 years. But it was grounded on acceptance -- that was a big differentiator when it started.
More Quotes from Susanne Lyons:
As a budget percentage, online continues to be fairly small. It's probably one of the ones where we're spending the most time learning.Susanne Lyons
After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.
Susanne Lyons
Visa prepaid cards continue to gain in popularity as cardholders demand more choice and flexibility in how they pay and want to be paid. By providing a more convenient and secure way to pay, Visa prepaid cards will help simplify one critical aspect of the U.S. Olympic Team's journey, so they can focus on what's most important.
Susanne Lyons
There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.
Susanne Lyons
It's very emotional, the kind of human-interest piece that can really engage people.
Susanne Lyons
Hopefully, we'll have a long, healthy campaign.
Susanne Lyons
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