There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.
More Quotes from Susanne Lyons:
We had a successful campaign for 20 years. But it was grounded on acceptance -- that was a big differentiator when it started.Susanne Lyons
Hopefully, we'll have a long, healthy campaign.
Susanne Lyons
After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.
Susanne Lyons
As a budget percentage, online continues to be fairly small. It's probably one of the ones where we're spending the most time learning.
Susanne Lyons
If your brand can say to consumers you are trustworthy, you can help them when something goes wrong, and you can make them feel safe and secure.
Susanne Lyons
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Based on Topics: Product QuotesI have no hostility to nature, but a child's love to it. I expand and live in the warm day like corn and melons.
Ralph Waldo Emerson
Never seem more learned than the people you are with. Wear your learning like a pocket watch and keep it hidden. Do not pull it out to count the hours, but give the time when you are asked.
Lord Chesterfield
He knows the tax code as thoroughly as the pope knows the Lord's Prayer.
William Proxmire