Hopefully, we'll have a long, healthy campaign.
More Quotes from Susanne Lyons:
As a budget percentage, online continues to be fairly small. It's probably one of the ones where we're spending the most time learning.Susanne Lyons
We have a bigger breadth of products and bigger target audience, so the message needs to be broader.
Susanne Lyons
We had a successful campaign for 20 years. But it was grounded on acceptance -- that was a big differentiator when it started.
Susanne Lyons
There's a whole lot of ways money changes hands today that we've started to tap into. There are broader targets, a broader set of delivery mechanisms and products. It's not just a physical card anymore.
Susanne Lyons
After the ads run for a long time, they become formulaic, and you become wallpaper. You have the same comic twist and you get a little predictable.
Susanne Lyons
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