They spend lot of money on paid search marketing in particular. They're often up ahead of Neiman Markus and Nordstrom in paid results and their budgets are several million dollars.
More Quotes from Sucharita Mulpuru:
Wal-Mart pushed its holiday promotions earlier than most of its competition and so was much stronger coming out of the gate. And then their steam putters out.Sucharita Mulpuru
At the end of the day, the toy business is not a huge part of the Amazon business overall. It's really only something that ramps up during holiday season, and they'll find other companies to help fill the void.
Sucharita Mulpuru
It is very difficult for Amazon, which boasts of having Earth's biggest selection, to say it has a very exclusive selection. They have had a hard time getting inroads to high-end apparel.
Sucharita Mulpuru
Nobody's really made a strong business case for it. It's not easy to integrate, it takes several weeks of IT time, and the question is, what's the quality of the consumer that's going to come through
Sucharita Mulpuru
That's been one of the most problematic parts for anyone who's in this alternative billing space. They have to get a sales force out providing the power to get retailers to adopt this as another option.
Sucharita Mulpuru
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