You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.
More Quotes from Steve Sternberg:
The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.Steve Sternberg
I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.
Steve Sternberg
NBC is not drawing as many people from other networks the way the Winter Olympics usually does.
Steve Sternberg
ABC and CBS are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve.
Steve Sternberg
Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.
Steve Sternberg
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