The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.
More Quotes from Steve Sternberg:
All the program development stuff they were showing us, it looked like they were trying to put on a number of shows that mimicked 'Housewives', ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate.Steve Sternberg
I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.
Steve Sternberg
NBC is not doing any worse than we expected them to be, ... We expected them to be down. The surprise is how well ABC is doing.
Steve Sternberg
You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.
Steve Sternberg
Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.
Steve Sternberg
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Nothing is more generally known than our duties which belong to Christianity; and yet, how amazing is it, nothing is less practiced?
George Whitefield
Watching Jaws just scared the living daylights out of me when I was young. I know a lot of people my age who are still petrified of sharks because of that film.
Ashley Scott