NBC is not drawing as many people from other networks the way the Winter Olympics usually does.
More Quotes from Steve Sternberg:
You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.Steve Sternberg
The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.
Steve Sternberg
I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.
Steve Sternberg
All the program development stuff they were showing us, it looked like they were trying to put on a number of shows that mimicked 'Housewives', ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate.
Steve Sternberg
Everything is down from four years ago. This still stands out as a big event.
Steve Sternberg
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I wanted the players to feel like they were part of a family, to be conscious of that controlled togetherness as they made that slow entrance onto the field. It had a great psychological effect on the opposing team, too. They'd never seen anything like it.
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