You can leverage the best of each application pretty easily. That creates a strong CRM strategy that would give a small business a good start.
More Quotes from Sheryl Kingstone:
CRM applications now can be so customized that it doesn't matter what the size of the customer is versus the size of the vendor.Sheryl Kingstone
This is how these companies are trying to take advantage of the upheaval in the industry. They are trying to motivate a company to leave their existing software.
Sheryl Kingstone
If this was happening on an on-going basis I would be concerned. But hopefully they will learn from the experience and it will be a one-time thing.
Sheryl Kingstone
That's the major trend of CRM to get people out of the call center and into self-service,
Sheryl Kingstone
And the networking complexities of five years ago are gone.
Sheryl Kingstone
Number one priority should be an application and not a platform. What's more important is the ability for their customers to make unique business process and custom changes to their own applications or to build any application they want themselves. So, it's a platform play, but it's all about empowering the application itself.
Sheryl Kingstone
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