Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.
More Quotes from Satoru Iwata:
We believe we know what makes a good game better than anyone else.Satoru Iwata
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.
Satoru Iwata
We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.
Satoru Iwata
We hope to create a system which allows both Nintendo and third-party publishers to make a profit by using software titles from the past.
Satoru Iwata
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'
Satoru Iwata
This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
Satoru Iwata
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