Satoru Iwata Quotes (32 Quotes)

This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

Software sales have traditionally been dominated by console games, but the situation changed dramatically towards the end of the year, and games for portable devices overwhelmed console games.

Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.

We hope to create a system which allows both Nintendo and third-party publishers to make a profit by using software titles from the past.

We do not run from risk. We run to it. We are taking the risk to move beyond the boundaries of the game industry to reach new players and current players.

Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming or who have never played games look at the game controller and think it's too difficult to play, even before they dare to touch it.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

We understand that people tend to be conservative when it comes to entertainment, ... So for Nintendo to be secure, we must cater to the minds of the conservative players and those who admire something different.

The development of this game came from our belief that people wanted something new. In this case, the game took the form of a treadmill for the mind.

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

I was a developer for many years before my current role, but I've never been a very good gamer. I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.

We thought about how everyone in the family uses the TV remote, but some people don't want to even touch the game controller.

The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today. This is an extremely exciting innovation --one that will thrill current players and entice new ones.

Recently I have gained a little bit of interest in getting more involved in game development again.

For the controller to be placed on the table at all, we had to make it compact - I believe that this will be possible for this controller. Also, just like a TV remote control, it can be manipulated with one hand.

Until now, within a single household, we've had family members who play video games and family members who don't play video games - and they've been very separate. Gradually, the barriers between those two have gotten stronger. ... Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard in video game controls.

We hope that our user base will become even wider with our software lineup, which we believe has enough teeth for experienced players.

If all we were to ever do is just continue to make sequels and not do anything new or different, people would view us as a very conservative company and a company that is unwilling to really take new initiatives and embark on new adventures. That's not the type of person I am and not the kind of company I want Nintendo to be.

The next generation is a place where the best idea, not the biggest budget will win,

Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.

Our mission is to revive the gaming industry by increasing our user base, ... If we can't do that, we might as well stand back and watch the market die off.

If we continue down the same path as we have in the past, people may become tired of gaming,

We hope to make it a simultaneous worldwide release as much as it's possible.

For young players, classic games are brand new. For older players, they bring back memories and make you feel good.

Video games are meant to be just one thing. Fun. Fun for everyone.

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.

We thought it was the requirement of moving right and left fingers separately and nimbly that was creating a psychological barrier, ... To expand the gaming population, it was needed for us to design a pad so that any family member would see it on the living room table, think that this was something relevant to them and pick it up.

The key here is not what you are playing but how you will be playing. Revolution will also create entirely new genres to expand the definition of video games.

I cannot imagine any first party title could be priced for more than 50.

In the US, we're going to see the next generation cost an awful lot. I really don't think that there's going to be a lot of acceptance by current customers of the 60 price tag. They may allow that for a limited number of premium titles, but not all.

We believe we know what makes a good game better than anyone else.

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'