They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.
More Quotes from Reyne Rice:
Kids want to play with products that relate to real life. They've been raised in a digital world. It's a natural progression for kids to want to use the cool tools they seeothers using.Reyne Rice
Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.
Reyne Rice
People will love to have Roger back. I expect him to continue to bring out the types of products that will push the limits and be desirable for both producers and consumers.
Reyne Rice
We find that parents are starting to migrate to more of a balance in the toy box.
Reyne Rice
A lot of people are strapped for time, and they don't want to pull out a game if they know it's going to be an hour or more.
Reyne Rice
Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.
Reyne Rice
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