The toy industry has really been flat for the past three years, ... The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.
More Quotes from Reyne Rice:
They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.Reyne Rice
People will love to have Roger back. I expect him to continue to bring out the types of products that will push the limits and be desirable for both producers and consumers.
Reyne Rice
Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.
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Big companies know that not all ideas come from one pool or one source of people, so they're always looking for outsiders to come up with opportunities they may not have thought of. It's a fresh source of inspiration.
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When kids are that little, parents are one of their favorite playthings, so having their parents' time and interacting with their parents is great.
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