We find that parents are starting to migrate to more of a balance in the toy box.
More Quotes from Reyne Rice:
Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.Reyne Rice
A lot of people are strapped for time, and they don't want to pull out a game if they know it's going to be an hour or more.
Reyne Rice
The cool thing about that is that kids are role-playing what they see around them, and they see their siblings using digital cameras and using digital phones. They see their parents using those, and so that's what they want to role-play with.
Reyne Rice
Big companies know that not all ideas come from one pool or one source of people, so they're always looking for outsiders to come up with opportunities they may not have thought of. It's a fresh source of inspiration.
Reyne Rice
The toy industry has really been flat for the past three years, ... The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.
Reyne Rice
Kids want to play with products that relate to real life. They've been raised in a digital world. It's a natural progression for kids to want to use the cool tools they seeothers using.
Reyne Rice
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