Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
More Quotes from Frank Luntz:
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.Frank Luntz
The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.
Frank Luntz
I am amazed at how eager the CEOs of the biggest companies are today to communicate as effectively as possible, to employ the skills and the language.
Frank Luntz
Politics is gut; commercials are gut.
Frank Luntz
She is the leading candidate for 2008, and you can't give her a clear run. There is no one holding her accountable, and so the national party figured it had to.
Frank Luntz
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
Frank Luntz
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