Politics is gut; commercials are gut.
More Quotes from Frank Luntz:
If Republicans explain that the legislation takes time to have an impact, they're inoculated. The only way Democrats can get an advantage on gas prices is to show that their policies would bring them down. It is not enough to blame Republicans you need a solution.Frank Luntz
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
Frank Luntz
My point is that when you're talking issues like the environment, a straight recitation of facts is going to fall on deaf ears.
Frank Luntz
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
Frank Luntz
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
Frank Luntz
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Frank Luntz
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Based on Topics: Politics QuotesEvery experience is a paradox in that it means to be absolute, and yet is relative; in that it somehow always goes beyond itself and yet never escapes itself.
T. S. Eliot
When you're doing the traditional musicals, singing songs that are 40 and 50 years old, you realize there's a reason why those musicals are hits. These are amazing songs!
Tom Wopat
I would never say somebody had to vote for anybody. That would be terrible. I haven't said that.
Pat Robertson