We're at the point in the business where on any given night about half of the audience isn't watching broadcast network television. It's not about fighting each other, it's about bringing back that audience with great programming.
More Quotes from Preston Beckman:
Because we have 'Break,' 'House' and 'Bones,' we have clear targets for our dramas. Our development was informed by those shows.Preston Beckman
Ratings for an event like the Olympics aren't necessarily drawn from the usual prime-time television audience. For us to suddenly program differently for those two weeks would be a mistake for our network.
Preston Beckman
I think we're relieved and a little shocked that it's showing such growth this year. For us, having maintained the ratings we had last year would have been a plus.
Preston Beckman
The overwhelming number of people who are watching the Olympics don't watch Fox. For us to run away from it is goofy.
Preston Beckman
It's a much more competitive night.
Preston Beckman
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