The overwhelming number of people who are watching the Olympics don't watch Fox. For us to run away from it is goofy.
More Quotes from Preston Beckman:
I think the Super Bowl is going to be in the next couple of years the difference between possibly winning or losing a season.Preston Beckman
Yes, that's true. It's all part of the ongoing evolution in TV programming how to work with these facts, and events like the World Series and college (football) bowl games, and still maximize the appeal of our schedule.
Preston Beckman
Ratings for an event like the Olympics aren't necessarily drawn from the usual prime-time television audience. For us to suddenly program differently for those two weeks would be a mistake for our network.
Preston Beckman
Idol' has performed better than we expected against the Olympics, but we never took the Olympics into consideration. 'Idol' has momentum all by itself.
Preston Beckman
It's a much more competitive night.
Preston Beckman
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