It's a much more competitive night.
More Quotes from Preston Beckman:
Idol' has performed better than we expected against the Olympics, but we never took the Olympics into consideration. 'Idol' has momentum all by itself.Preston Beckman
We're at the point in the business where on any given night about half of the audience isn't watching broadcast network television. It's not about fighting each other, it's about bringing back that audience with great programming.
Preston Beckman
With several shows like 'American Idol' and '24,' we have a commitment to the viewer to run them every week. We think it would be a disservice to the fans of those shows to put them on hiatus just because the Olympics are on.
Preston Beckman
Ratings for an event like the Olympics aren't necessarily drawn from the usual prime-time television audience. For us to suddenly program differently for those two weeks would be a mistake for our network.
Preston Beckman
I think the Super Bowl is going to be in the next couple of years the difference between possibly winning or losing a season.
Preston Beckman
I think we're relieved and a little shocked that it's showing such growth this year. For us, having maintained the ratings we had last year would have been a plus.
Preston Beckman
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