The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
More Quotes from Paul Swangard:
Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured.Paul Swangard
I don't know if we'd call this a renaissance, but I think he's certainly coming back to life both on and off the court. He may never get back to where his potential was two or three years ago, but there was always the sense that he could rebuild some of that equity. ... It's clear he's well on his way.
Paul Swangard
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
Paul Swangard
Companies realize there's a growth possibility in the lifestyle category not necessarily for athletic use, but because it looks good.
Paul Swangard
There are still categories that are probably not going to want to attach their name to Kobe whether he rekindles all of that interest and excitement. ... It's no accident that a company like Nike that wants to target kids with their basketball shoes would be on board, whereas family-consumer brands that are more like McDonald's and Sprite are probably still a little reticent to come back into the fold.
Paul Swangard
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
Paul Swangard
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Dante didn't work out, and then we found Ryan. He worked at a comic, record and toy store in Fremont.
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Nature has given women so much power that the law has very wisely given them little.
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