There are still categories that are probably not going to want to attach their name to Kobe whether he rekindles all of that interest and excitement. ... It's no accident that a company like Nike that wants to target kids with their basketball shoes would be on board, whereas family-consumer brands that are more like McDonald's and Sprite are probably still a little reticent to come back into the fold.
More Quotes from Paul Swangard:
You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.Paul Swangard
It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.
Paul Swangard
While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.
Paul Swangard
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
Paul Swangard
Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured.
Paul Swangard
They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
Paul Swangard
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Based on Topics: Joy & Excitement QuotesBased on Keywords: kobe, nike, rekindles, reticent, sprite
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