It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.
More Quotes from Paul Swangard:
The NHL has taught us that the players need to understand that this is about extending the revenue opportunities to keep the dollars flowing. If you want to make millions, (you) have to do some things that are creative. It's about as saturated a marketplace for sports today than we've ever seen before.Paul Swangard
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
Paul Swangard
That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.
Paul Swangard
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
Paul Swangard
The notion of what it represented is not a bad idea in 2006. This idea that someone is willing to pay for the Olympics when they want it, how they want it.
Paul Swangard
Readers Who Like This Quotation Also Like:
Well, it was kind of an accident, because plastic is not what I meant to invent. I had just sold photograph paper to Eastman Kodak for 1 million dollars.Leo Baekeland
We know darned well that in Bosnia, certain governments and the secretary had said tens of thousands are needed in Srebrenica and those people were never provided.
Alex Morrison
Clearly, I reject the view that there is one way that is right for everyone and for every problem.
Bjarne Stroustrup