With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
More Quotes from Paul Swangard:
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.Paul Swangard
There are still categories that are probably not going to want to attach their name to Kobe whether he rekindles all of that interest and excitement. ... It's no accident that a company like Nike that wants to target kids with their basketball shoes would be on board, whereas family-consumer brands that are more like McDonald's and Sprite are probably still a little reticent to come back into the fold.
Paul Swangard
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
Paul Swangard
Companies realize there's a growth possibility in the lifestyle category not necessarily for athletic use, but because it looks good.
Paul Swangard
The general feeling is that firms are trying to be more selective about the number of athletes with whom they have relationships. You have to remember that, for the most part, the industry is young and learning how to measure success and get the best return on its investment. The emerging trend is the use of entertainers and retired athletes to market these products.
Paul Swangard
Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question What point do we damage what was a tradition-based event I think you can have the best of both worlds.
Paul Swangard
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I'm not wild about hand-held shots.
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The ability to do this so quickly was largely due to the enthusiastic and efficient services of Mr. C.E. Taylor, who did all the machine work in our shop for the first as well as the succeeding experimental machines.
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