We didn't see this so-called 'CNN effect,' ... We looked long and hard for it, but it was tough to quantify. It's probably only affecting sales on the margin. For the year it'll probably end up taking a little wind out of our sails.
More Quotes from Paul Ballew:
It's a program that has been crafted for a period of time -- it was not created due to weak sales in May. We are on the offensive and we plan to continue to be on the offensive. We believe simple and compelling works, and we believe leadership brings its own benefits.Paul Ballew
Given all the alternatives that are out there, given the uncertainty on gas prices, given some image factors, we think it's appropriate to plan in a more conservative manner.
Paul Ballew
We're not pleased with our sales decline, but it's important for us to improve the quality of our sales.
Paul Ballew
From a cost standpoint, it certainly does help to build in Korea. We also will leverage that product globally, selling in other markets. It will give it a very broad scope where existing Cavalier does not.
Paul Ballew
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
Paul Ballew
The marketing program is not breaking the bank, contrary to other reports today,
Paul Ballew
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