From a cost standpoint, it certainly does help to build in Korea. We also will leverage that product globally, selling in other markets. It will give it a very broad scope where existing Cavalier does not.
More Quotes from Paul Ballew:
You need a favorable cost structure to make these profitable, ... The transaction price will be the in low teens. This is a price sensitive area.Paul Ballew
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
Paul Ballew
We've seen quite a bit of that 'richening,' even with low (priced) cars. If you look at vehicles now, it's not unusual for small cars to have stackable CD changers or satellite. It's quite a change from old beer-can-on-wheels day when the least expensive cars had no options -- no air, not even an automatic transmission.
Paul Ballew
We're still planning on growing on the commercial business. Commercial business can be very profitable.
Paul Ballew
Not all consumers want an interest rate or a contract. We'll get a little more diversity going forward. But I wouldn't conclude that compelling offers on the interest rate side have run their course and lost effectiveness in the marketplace.
Paul Ballew
It is a very, very important issue and, as we try to communicate all the time, it has been and remains at the top of our concerns, ... Just because we don't get the notoriety of having a Prius doesn't mean we don't have a comprehensive strategy in the area of fuel economy.
Paul Ballew
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