We've seen quite a bit of that 'richening,' even with low (priced) cars. If you look at vehicles now, it's not unusual for small cars to have stackable CD changers or satellite. It's quite a change from old beer-can-on-wheels day when the least expensive cars had no options -- no air, not even an automatic transmission.
More Quotes from Paul Ballew:
The marketing program is not breaking the bank, contrary to other reports today,Paul Ballew
We're still trying to rebuild inventory. We're not anticipating a great September. September will be a challenge and we will have to make do with very lean inventories.
Paul Ballew
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
Paul Ballew
Underlying demand remains very strong. The first four months of the year certainly exceeds our forecasts and the forecasts of everyone else in the industry.
Paul Ballew
We have thought it through, but we don't want to tip our hand. We need to see how all of this plays itself out. It's hard to execute a strategy until we know that. But we're still going to lead and still set the terms as much as we can.
Paul Ballew
The bottom line for us is the utility market remains the largest category in the industry. We are anticipating we will maintain our share of a stable market that is still very profitable.
Paul Ballew
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