It's something to monitor. Let's just take a deep breath and get our arms around it.
More Quotes from Paul Ballew:
It is a very, very important issue and, as we try to communicate all the time, it has been and remains at the top of our concerns, ... Just because we don't get the notoriety of having a Prius doesn't mean we don't have a comprehensive strategy in the area of fuel economy.Paul Ballew
Those who criticized us a few years ago have crossed into areas we never even thought of going into.
Paul Ballew
It is the appropriate time to execute this strategy.
Paul Ballew
This is the first and most important market for any vehicle manufacturer. It's not our plan to cede market share in the U.S. market.
Paul Ballew
We've seen quite a bit of that 'richening,' even with low (priced) cars. If you look at vehicles now, it's not unusual for small cars to have stackable CD changers or satellite. It's quite a change from old beer-can-on-wheels day when the least expensive cars had no options -- no air, not even an automatic transmission.
Paul Ballew
Certainly we did not see the surge we saw ...back in October of '01 or ...last July, ... But despite the ebbs and flows, we're going to wrap up this month pretty much as we thought it would play. And we're seeing mix continue to richen.
Paul Ballew
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