This is a watershed event. There have been a lot of events available on a subscription basis, priced modestly, but this is the first time that a significant national event which is also covered on television is being made available free, with the revenue stream coming from advertisers.
More Quotes from Neal Pilson:
I don't think they had any difficulty adding a third sponsor, even though we're in a soft economy.Neal Pilson
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
Neal Pilson
Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.
Neal Pilson
The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
Neal Pilson
In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
Neal Pilson
The leagues that can deliver audiences will thrive. Sports leagues will continue to go and franchise values will continue to grow.
Neal Pilson
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