Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.
More Quotes from Neal Pilson:
Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football.Neal Pilson
He was the most talked about television personality of all time. Whether you loved him or hated him, people wanted to hear what he had to say.
Neal Pilson
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
Neal Pilson
There's no question baseball disrupts the launches of entertainment schedules, ... And beyond ratings, the most important issue for baseball is whether there's a perceived competitor to Fox. But right now I don't see a strong competitor to Fox.
Neal Pilson
I think the game in some ways sums up the American experience, ... I think a lot of people see their daily lives and the history of the country in the NFL because the game is also linked to the personality and the attitude of the country. There's a high degree of teamwork, an emphasis on toughness.
Neal Pilson
I think historically, work stoppages do have a short-term impact on television ratings, ... We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
Neal Pilson
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