This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
More Quotes from Neal Pilson:
The consumer is going to have a lot more choices on what to watch or listen to and when.Neal Pilson
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
Neal Pilson
They generally attract a mixed audience of men and women.
Neal Pilson
This is a watershed event. There have been a lot of events available on a subscription basis, priced modestly, but this is the first time that a significant national event which is also covered on television is being made available free, with the revenue stream coming from advertisers.
Neal Pilson
In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.
Neal Pilson
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