I would suggest that the Nancy Kerrigan story was viewed for what it was - it was a criminal act to one of the future, anticipated stars of the Games. She then stages a comeback. And both of them make the Olympic team I mean, we got a 48 rating for the short program and a 44 rating for the long program. That was a much more negative story than Miller.
More Quotes from Neal Pilson:
There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.Neal Pilson
It makes the channel a major factor in sports television. They are now the authoritative, 247, TVvideo platform for golf.
Neal Pilson
It's hard to measure. But a lot of viewers, when they gauge their satisfaction with coverage, include the announcing team as they look back to say if they enjoyed a broadcast.
Neal Pilson
NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
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I think the game in some ways sums up the American experience, ... I think a lot of people see their daily lives and the history of the country in the NFL because the game is also linked to the personality and the attitude of the country. There's a high degree of teamwork, an emphasis on toughness.
Neal Pilson
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
Neal Pilson
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