NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
More Quotes from Neal Pilson:
There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.Neal Pilson
This is a watershed event. There have been a lot of events available on a subscription basis, priced modestly, but this is the first time that a significant national event which is also covered on television is being made available free, with the revenue stream coming from advertisers.
Neal Pilson
It may or may not be good business. They may find they are so restrictive in terms of information and access that they find the public is losing interest in their sport because the public can't get access to it.
Neal Pilson
The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
Neal Pilson
The leagues that can deliver audiences will thrive. Sports leagues will continue to go and franchise values will continue to grow.
Neal Pilson
This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
Neal Pilson
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