This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward into best-in-class imaging, music and 3G products while increasing the number of more affordable and attractively designed volume models is paying off,
More Quotes from Miles Flint:
This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.Miles Flint
Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime.
Miles Flint
We are pretty agnostic. We can implement both in our phones. There is not a big difference.
Miles Flint
This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.
Miles Flint
We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.
Miles Flint
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