We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.
More Quotes from Miles Flint:
We are seeing very strong growth everywhere.Miles Flint
This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward into best-in-class imaging, music and 3G products while increasing the number of more affordable and attractively designed volume models is paying off,
Miles Flint
The Koreans are very technology oriented. We've had discussions that since both our parent companies are technology companies, shouldn't we be a technology company too But we've decided to build a strategy on differentiation.
Miles Flint
This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.
Miles Flint
This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.
Miles Flint
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