Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime.
More Quotes from Miles Flint:
We are seeing very strong growth everywhere.Miles Flint
The Koreans are very technology oriented. We've had discussions that since both our parent companies are technology companies, shouldn't we be a technology company too But we've decided to build a strategy on differentiation.
Miles Flint
This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.
Miles Flint
This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.
Miles Flint
We are pretty agnostic. We can implement both in our phones. There is not a big difference.
Miles Flint
We are now seeing the benefit of our earlier investments in RD, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.
Miles Flint
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