The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.
More Quotes from Julie Ask:
Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.Julie Ask
I have been fielding quite a few calls about Apple's filing of the 'Mobile Me' patent. Folks have been speculating about a phone from Apple for more than a year. Being that I am a wireless analyst, I don't follow Apple as closely as others do. What I do know though, is that we are not likely to know until Apple wants us to know. They are pretty good at big surprises. Do I think they are developing a phone Probably. Probably somewhere in their labs, there are prototypes of phones. Whether or not they bring one to market commercially is another story. Whether or not they will do so on their own is another open question. Hard to imagine carrier subsidies on a device unless there are revenues to be earned through downloaded services and content.
Julie Ask
I think it's definitely the direction the industry is going. It's a great time to be testing the market.
Julie Ask
Will the animated avatars come out on the market Yes. Will people buy them Yes. They're fun and entertaining. But there's a limit to what consumers will spend -- they're already buying games, ring tones, videos, and music. The average cell-phone bill is already around 50. And consumers have shown a willingness to spend an extra 5 to 10 a month for data services. But they're not going to spend an unlimited amount for more and more services.
Julie Ask
The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while
Julie Ask
There is certainly a big market for teenagers and parents adding them to their mobile phone plan.
Julie Ask
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