The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while
More Quotes from Julie Ask:
This is going to be an exciting space for the next couple years.Julie Ask
There is certainly a big market for teenagers and parents adding them to their mobile phone plan.
Julie Ask
At the end of the day, most people still just want to talk on their cell phone. There are very few people who want to download music or do these types of broadband-type activities.
Julie Ask
Certainly the notion of putting music video on phones will increase over time.
Julie Ask
Parents get mobile phones for their teens because they want to communicate in case of an emergency, and wireless carriers have made it easy to add users to their existing plans. Wireless carriers have been very successful in getting parents to expand their plans to include their teens, but between free phones and shared minutes, it's not the most lucrative proposition for carriers.
Julie Ask
Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.
Julie Ask
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