I think it's definitely the direction the industry is going. It's a great time to be testing the market.
More Quotes from Julie Ask:
Parents get mobile phones for their teens because they want to communicate in case of an emergency, and wireless carriers have made it easy to add users to their existing plans. Wireless carriers have been very successful in getting parents to expand their plans to include their teens, but between free phones and shared minutes, it's not the most lucrative proposition for carriers.Julie Ask
It's a great time for content providers to experiment with a mobile play.
Julie Ask
Will the animated avatars come out on the market Yes. Will people buy them Yes. They're fun and entertaining. But there's a limit to what consumers will spend -- they're already buying games, ring tones, videos, and music. The average cell-phone bill is already around 50. And consumers have shown a willingness to spend an extra 5 to 10 a month for data services. But they're not going to spend an unlimited amount for more and more services.
Julie Ask
There is certainly a big market for teenagers and parents adding them to their mobile phone plan.
Julie Ask
If you're in a Manhattan building with 30 apartments that's one thing. But if you're the guy who parks your car in front of a suburban house in the middle of the night and you've got the screen from your laptop glowing, well...
Julie Ask
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